Organizational Adoption of Data Mining

Unlike other IT innovations, data mining is not only an IT innovation but also a research methodology. Adoption and use of data mining in an organization could potentially raise unique privacy and ethical issues. Drawing on prior literature in the area of organizational adoption of IT innovation, specifically, the “diffusion of innovation” perspective, and research in the area of privacy and ethics, we propose a new model for understanding adoption of data mining in organizations. Plans for our data collection (both qualitative and quantitative) efforts are also discussed. We believe that our model makes significant contribution to the current literature by identifying the unique role of some of the ethical and privacy issues on data mining adoption in organizations.